Raise Children,
Not Users.

A media health improvement programme that protects kids from predatory algorithms and addictive, overstimulating content, and puts them on a personalised developmental path through healthy content they’ll actually love watching.

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Two children drawing together on the floor, surrounded by books, crayons and toys

How it works

Here's how The Good Feed works.

A child's toys and viewing habits travel up a ramp into The Good Feed machine, which sends personalised story feeds out along a belt

Your child's media habits

Age
Interests
Viewing habits
Favourite content
Parent concerns
Developmental goals

Diagnosed by experts

Early childhood development
Child psychology
Children's content
Media science

A personalised content programme for your kid

Bespoke
Growth oriented
Entertaining
Slow paced
3 feeds a week
Developmentally appropriate

It takes 60+ things to be right in order to make a piece of content good for a child.

Our research and experts have identified 60+ parameters that make content good. These parameters range from developmental value, writing, storytelling, animation, editing, cinematography and much more.

But worry not, we will scour the internet and pick out the right ones for your child.

One cohesive score for your child’s entire media diet.

Media Health ScorePoor

1.0/ 5

Repetitive, hyper stimulating content with constant autoplay. Screens are hard to switch off and transitions often end in tears.

The Media Health Score gives you a simple picture of how healthy your child's media diet is. As their habits improve, their score improves too.

It comes from an expert approved, research backed framework that grades media habits and content on more than 60 parameters, so you get a detailed report and a holistic way to solve it.

Tap a point to see what it means.